Marketing Leadership & Advisory
I help enterprise brands bridge the gap between top of funnel acquisition and long term customer lifetime value. From impression level tracking and mid funnel lead incubation to high velocity conversion engines and SFMC CRM architecture, I build systems that turn cold engagement into sustainable growth.
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Turn Your Martech Stack Into a Scalable Revenue Engine
Most marketing strategies operate at a fraction of their capacity due to messaging misaligned with customer segments, brittle automations, and legacy execution debt. I step in as a Full Funnel Marketing Architect and strategic lead to solve complex integration challenges that slow down growth.
Whether your platform is failing during peak traffic events, your team is burdened by manual deployment risks, or your personalization roadmap has stalled, I engineer scalable data models, automated journeys, and technical governance that ensure immediate operational stability and sustained long term ROI.
SFMC Platform Audits & Recovery
In depth health checks across Journey Builder, Content Builder, APIs, and data structures to eliminate deployment errors, optimize query speeds, and protect deliverability.
Customer Lifecycle Engineering
Architecting automated behavioral triggers across Web, Email, Mobile Push, and SMS to capture high intent user context and maximize long term lifetime value.
Cross Channel Stack Integration
Building high velocity dynamic content pipelines that deliver tailored messaging across every touchpoint—from SEM impression to final conversion.
MBA, UC Irvine Paul Merage School of Business |
BA in Art | BA in Computer Science
With over two decades across marketing, systems design, and enterprise CRM architecture, I specialize in transforming fragmented marketing strategies and channels into unified revenue engines.
Having worked directly with and learned from C-Suite leaders like Peter Murphy, Peter Yaskowitz, Mike Linton, and Ron Guerrier, I bring a high velocity execution mindset focused on driving productivity while empowering and growing technical teams.
My experience spanning hands on production, senior management, startups, and global industry leaders allows me to uniquely translate executive vision into actionable, customer facing release roadmaps. I guide high level strategic direction while seamlessly jumping into the trenches to ensure solutions are built efficiently without sacrificing long term scalability or system integrity.
